
Getting a book deal can seem like a distant goal, especially for first-time authors. Emma and Elsie’s path to publishing shows how consistent creative work, professional connections, and a willingness to adapt can help turn an idea into a book contract.
How to Get a Book Deal: The Story Behind the Contract
Emma and Elsie began imagining a book project soon after they started working together at their local shop. Their first idea was a DIY-inspired entertaining book that combined parties, crafts, decorating, and recipes. They developed a proposal and sent it to a publisher they admired, but received no response. The feedback they later heard was that entertaining was considered a difficult category in publishing at the time.
The experience was disappointing: they had invested substantial time and resources, including hiring a photographer to shoot the concept. Still, the unsuccessful proposal did not end their publishing ambitions. A practical takeaway for aspiring authors is to treat a rejected or unanswered proposal as information about fit and timing, rather than proof that no future project can succeed.
Build on the Work You Already Share
An editor at a New York publishing house later contacted Elsie after finding an older blog post about self-portraits. The editor, Julie, proposed a book offering guidance on taking better self-portraits. Emma and Elsie initially wondered whether the subject could support an entire book, but they continued the conversation and explored the idea.
Around the same time, literary agent Lindsay reached out after reading their blog. She asked to review their e-courses, and after further conversations, she joined discussions with Julie. Their existing work gave both the editor and agent a clearer sense of the authors’ skills and audience.
For writers, this is a useful reminder: publish thoughtful work consistently and make it easy for potential collaborators to understand what you do. A blog, newsletter, portfolio, or course can demonstrate expertise, though it does not guarantee a publishing offer.
Keep Working While You Wait
At that stage, conversations with an editor and agent were promising, but there was no signed contract. Emma and Elsie continued running their shop and publishing online while they waited to learn whether the project would move forward.
After a late workday, Elsie received a voicemail from Lindsay confirming that they had secured a book deal. The contract covered a photography book and a second book whose topic would be chosen later with the publisher. It was a two-book deal with Random House.
The original self-portrait concept then developed into a broader lifestyle photography book. That direction suited the authors’ interest in photographing everyday life and sharing the techniques they had learned. When discussing a concept with a publisher, clarify what is fixed in the contract and what may change during development.

Lessons for Writers Seeking a Book Deal
1. Let yourself imagine the possibility
A large creative goal can feel unrealistic at first. Giving yourself permission to consider it is a useful starting point. Turn that ambition into a specific project idea, then identify a manageable first task, such as outlining a proposal or developing a sample chapter.
2. Take practical steps before the opportunity appears
Emma and Elsie were already writing blog posts and creating e-courses before an editor or agent approached them. Their published work helped others discover and evaluate their ideas. Build a body of work that reflects the kind of book you hope to write, and keep improving it over time.
3. Stay open to a stronger version of your idea
Their first proposal was about entertaining, while the eventual project focused on photography. They considered a self-portrait book and later developed it into a wider lifestyle photography concept. Flexibility can help a project find a better fit, but authors should also ask questions and speak up about important creative priorities.
What This Path Can Teach You
There is no single guaranteed formula for how to get a book deal. This story illustrates the value of producing work consistently, developing relationships with publishing professionals, considering thoughtful feedback, and continuing with day-to-day responsibilities while a proposal is under discussion. A book deal may take time, and a promising conversation is not a contract, so review terms carefully before making commitments.
First photo by Arrow & Apple.
